Mumbai, December 03, 2014: Disney has teamed up with iconic Indian fashion brand, Satya Paul to launch a stylish retro-modern collection titled ‘Disney Mono Pop by Satya Paul’. The collection was launched at a soirée hosted at the Satya Paul store in the Palladium Mall, Mumbai, with Bollywood actress Esha Gupta looking gorgeous in a stunning ‘Minnie Mono Pop saree’ from the collection. The event was attended by Mumbai’s stylish glitterati, from the likes of Mandira Bedi, Sidharth Roy Kapur, Masaba Gupta, Shaheen Abbas, Vidya Malwade, Dipti Bhatnagar and many others.
Inspired by the unique interpretations of iconic Disney characters, the Satya Paul design studio has created a nostalgic collection that reflects and reminisces the evolution of Mickey and Minnie over the years. The idea was to render the characters in monochrome to being washed in Sepia, finding hints of color in their latest avatar, with pop hues and strong graphics. This collaboration pays homage to these iconic characters by fusing them with one of India’s classic sartorial drapes- the Saree.
The collection takes you on a retrospective journey through Disney’s famous artworks, earlier interpretations, rendering techniques and fantastical vision and comprises of tunics, scarves, stoles, ties and accessories in addition to the sarees. Pricing has been positioned to make the collection accessible to a larger audience, with printed sarees starting at INR 11995 along with ready-to-wear and accessories priced at INR 2995 onwards. This collection will launch at retail in December 2014 onwards through 10 flagship Satya Paul stores across five cities. It will also be e-tailed through an exclusive tie-up with Jabong.com, one of the leading online fashion brands in the country.
“Disney is a multi-generation brand with characters that continue to inspire fashion designers globally. We are delighted to collaborate with Satya Paul to lend their creative expertise in designing this inspiring range for fashion conscious fans. Our halo collaborations have always created unique offerings which keeps us at the helm of the creative fashion business in India and worldwide”, said Abhishek Maheshwari, VP and Head, Consumer Products, Disney India.
"For three decades now, the Satya Paul design studio has been synonymous with distinct print innovation and ground breaking design. Therefore, our collaboration with Disney is an exciting platform to extend the brand's core vision and we are looking forward to launching this Global Indian line inspired by two of Disney's iconic characters", said Sanjay Kapoor, managing director at Genesis Colors, the holding company for Satya Paul.
Inspiring talented designers the world over, cultural icons Mickey Mouse and Minnie Mouse, continue to be in high demand with leading international luxury brands such as Dolce & Gabbana, Givenchy, Marc Jacobs and Elie Saab. This year these characters will be recreated in Satya Paul's signature print fabrications on women’s apparel & accessories along with selected men’s accessories.
This season, find your joie-de-vivre with this specially crafted Global Indian line brought to you with Disney by Satya Paul.
About Disney Consumer Products:
Disney is the largest retail character licensor in the world with US$45 billion in character merchandising retail sales globally in 2013. Consumer Products business includes: Toys; Fashion & Home; Food, Health & Beauty (FHB); Consumer Electronics; Stationery; Publishing and Retail Sales and Marketing the Consumer business plays a critical role in providing Indian consumers a chance to bring a piece of the Disney magic home through a wide range of creative and locally-appealing merchandise.
Today, Disney products are available across a million retail doors in India. In modern trade Disney has presence in close to 500+ doors including hypermarkets and has more than 3000 SKUs across categories. Disney India’s Consumer Products business continues to focus on broadening its distribution by expanding product reach beyond large cities through existing licensees and retail relationships. Working with over 130 licensees across categories, Disney’s retail presence, such as the unique “store-in-store” concepts in prominent retail outlets such as Hamley’s AND Big Bazaar, deliver a broad range of products and continue to reach more and more consumers across the country. Consumer Products has also leveraged the growing e-commerce market in India, by making Disney branded products available across all the key online portals with shop-in-shops on Flipkart and Jabong and strategic presence in portals like Myntra, Amazon, Snapdeal, and more.
About Satya Paul:
Established in 1985, Satya Paul is India’s premier design label with an international presence. The brand is acclaimed for ingenuity in design and a vivid color palette. As part of Genesis Colors since 2001, the brand has grown from strength to strength and is now present at over 30 offline locations in India and abroad. In the online space, the brand retails on key e-commerce like Amazon, Myntra, Jabong and Snapdeal.
Started at a time when there was little or no awareness about fashion or the idea of designer brands in India, Satya Paul introduced the idea of choreographed collections and modern ethnic wear. The brand’s take on print innovations did not only change the way the consumer previously looked at Sarees, but also developed a specific niche for concept-based designs. Women no longer restrict themselves to hereditary Banarasis and Chanderis; and Satya Paul has been instrumental in this bringing about this change with the new-age Saree, which is easy to wear and chic.